WINNER: World’s Best Expedition Cruise Line | 2023 World Cruise Awards

Welcome, valued travel advisors, to a thrilling journey into the icy realms of Greenland with Aurora Expeditions! As the demand for unique and off-the-beaten-path experiences continues to rise, Greenland has emerged as a must-visit destination for adventurous travellers seeking untouched landscapes and awe-inspiring beauty.

In this blog post, we’ll explore the key reasons why Greenland voyages with Aurora Expeditions are a gem in the travel industry and provide you with valuable tips on how to successfully sell these extraordinary experiences to your clients. Test your Greenland knowledge by completing a short quiz at the end!

Ilulissat Icefjord at sunset, Greenland, Richard I'Anson

What’s so special about Greenland?

Greenland’s untouched wilderness, towering icebergs, vibrant culture and rich history make it a standout destination. On our expeditions, your clients have the rare opportunity to witness the Northern Lights dancing in the Arctic sky, explore remote villages and encounter breathtaking wildlife such as whales and seals. Let’s take a look at Greenland’s unique selling points in more detail.

Inuit Heritage

Did you know that 88% of Greenland’s population is Inuit? The Inuit culture is deeply woven into Greenland’s identity. On our Greenland expeditions, clients will experience the unique Inuit way of life by visiting remote villages like Ittoqqortoormiit, gaining insights into traditional art, music, storytelling, hunting techniques and dog sledding traditions.

We’re proud to partner with Oxen’s Community Ambassador Program and look forward to welcoming ambassadors on board select Greenland voyages in 2024 and 2025.

Not only does this program open up opportunities for travellers to learn from and share experiences with Inuit, it also reduces barriers to access for opportunities within the expedition cruise industry for Inuit and increases the economic and social benefits of tourism to Inuit communities.

Clients who appreciate cultural immersion and meaningful connections will find Aurora Expeditions’ carefully crafted Greenland voyages particularly appealing.

Jaw-Dropping Landscapes

Greenland boasts some of the most pristine and untouched landscapes on Earth, with vast stretches of untouched wilderness, including glaciers, fjords and majestic peaks.

The iceberg-strewn coastlines of Greenland are truly spectacular. For clients wanting to witness massive icebergs sculpted by nature, drifting in the Arctic waters, and be blown away by otherworldly, postcard perfect landscapes, this is the Arctic destination for them.

Rich & Storied History

Greenland has a fascinating history, with archaeological sites dating back thousands of years. Led by our Expedition Team – comprised of experts including Historians – your clients will have the opportunity to explore ancient ruins and learn about the early Inuit settlers dating back 4,500 years alongside Greenland’s more recent colonial legacy.

Greenland has ties to Viking history, with many ruins and artifacts from the Norse settlements scattered across the country. History buffs will enjoy hearing intriguing stories of Viking exploration and exploring Viking settlements created by Erik the Red in the 10th century.

Arctic Wildlife

Greenland is home to diverse wildlife, including musk oxen, Arctic foxes, whales, seals and diverse bird species. With the help of our Expedition Team, your clients will have plenty of opportunities to witness these creatures in their natural habitat in Greenland.

Did you know that it is prohibited to pursue or disturb polar bears in Greenland? If you have clients that are all about wildlife and have seeing a polar bear high up on their bucket list, we recommend suggesting a Svalbard expedition.

What kind of clients will Greenland appeal to?

Greenland voyages with Aurora Expeditions are tailor-made for adventure seekers. Whether it’s kayaking among icebergs, hiking through pristine landscapes on guided walks, or even rock climbing (strictly for experienced climbers only!) these voyages offer a plethora of activities for active clients.

When talking about Greenland, tailor your efforts to clients with a thirst for adventure and a desire to explore one of the world’s last true wildernesses.

Our Greenland itineraries also appeal to clients interested cultural immersion and history, and like the idea of disembarking richer in their knowledge and understanding of Greenland than they were when they boarded.

Finally, Greenland appeals to clients who crave a truly extraordinary and immersive travel experience, so don’t play down the exclusivity of Greenland as a destination!

Why should clients discover Greenland with Aurora Expeditions?

    • Aurora Expeditions are polar pioneers, with over 32 years’ experience delivering exceptional voyages in the polar regions and beyond.
    • Our purpose-built new small ships, the Sylvia Earle and the Greg Mortimer, serve as a comfortable base camp for Greenland adventures.
    • We are proud to host Inuit Ambassadors on select Greenland itineraries, to enhance the experience of your clients by opening up opportunities to learn from and share experiences with Inuit.
    • We consider our Expedition Team to be the best in the world. Leading experts in their fields, from marine biologists to photographers to historians, add a layer of educational enrichment to our Greenland itineraries, making them true voyages of discovery.
    • Aurora Expeditions is committed to sustainability and responsible tourism. Green-minded clients will appreciate our efforts to minimise our environmental impact and support local communities. With a strong focus on education and enrichment, our Arctic expeditions contribute to conservation efforts and promote awareness of the fragile Arctic ecosystem.
    • We take the hard work out of getting to Greenland. Your client’s voyage will begin or end in easy-to-reach locations like Toronto and Reykjavik while Aurora takes care of the rest of the journey. You can build packages for your clients by adding on extra days in Toronto or Reykjavik to explore before or after their voyage.

Selling Greenland voyages with Aurora Expeditions opens the door to a world of unparalleled beauty and adventure. By emphasising the unique appeal of Greenland, showcasing Aurora Expeditions’ expertise, and tailoring your pitch to the interests of your clients, you can turn this extraordinary destination into a must-have experience for your adventurous clientele.

It can also be a unique professional development opportunity, broadening your portfolio and setting you apart as a specialist in polar travel.

Ready to test your knowledge?

Discover our Greenland program

Explore some of our unique Greenland expeditions, and download or pre-order our brand-new 2024-25 Arctic & Beyond brochure below for the full range of Greenland itineraries. Don’t hesitate to reach out to your Business Development Manager or access resources and sales tools in our Travel Advisor Portal.

Arctic & Beyond 2024-25 Season Brochure

Explore our brand-new 2025 Arctic & Beyond season, which features 18 unique itineraries across Svalbard, Greenland, the Northwest Passage, Iceland, Scotland and Latin America. With four new itineraries and a mix of more shorter length adventures alongside longer Ultimate Adventure voyages, it is our most comprehensive exploration of these wild places to-date.

Every adventure has to start somewhere. Start your adventure to the world’s wild places by accessing our new brochure today. 

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